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Choosing a Domain Name for Your Business Website

Choosing the domain name for your website is an important part of developing your on line presence. The unique URL or address of a particular website is a critical part of how you are found on line. No matter what type of site you want to build whether it is a blog or an e-commerce website, there are several things you should consider when going through the process of picking the right domain name.

A domain name should be memorable but not too generic.  The right domain name will keep it as close to your website’s name as possible or identify you with a particular topic or product.  You do not want to confuse visitors because your domain name seems to be totally different from your website name or products you sell. Research keywords and think about what your visitors and customers will like and identify with. For example, if the name of your company is Julie’s Beauty Supply, you may want to consider domain names such as “Julie’s Beauty Supply.com “ or “Hair & Make-Up Products.com” that target what you sell. Both domain names provide an avenue for visitors from your target markets. Remember that you can own multiple domain names, all of which can point to a single domain. For example, you could register "Hair & Make-Up Products.com ", and "Julie’s Beauty Products.com" and have these names point to "Julie’s Beauty Supply.com."

Search engines often reward domain names with descriptive keywords in them.  This means for example if someone searches for, say, “designer hair clips”, the website “Designer Hair Clips. com”  has a better chance of coming up in the search results than another company that sells designer hair clips but is located at “dhc.com.”  The search engines assume that a domain name with a keyword in it is highly targeted towards that key phrase, and thus should rank higher.

Keep your domain name short as possible.In most cases, the shorter your domain name is, the better off you will be.  Keeping it short will allow people to easily recall the URL and they will continue to visit your site in the future.  Also try to avoid using dashes, hyphens or other symbols as they may be confusing to potential visitors and those looking for your specific domain name.

When you start to register your domain name it would be wise to have a few different names as back up in-case your first choice is already taken.  As with the example above – if “beauty supply.com” is taken.  You might want to consider the “UltimateBeautySupply.com.”

Domain names do not cost much.  But careful consideration should be taken when choosing one that is best for your site and business.

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